A Growing Market: Organic Food Industry Trends

There has been more information than every before available to individuals about the healthy aspects of the types of foods that they eat. Individuals are more health conscious than ever before, including those individuals who have now reached retirement age and are even more concerned about staying healthy and strong for years to come. There are even individuals who become concerned for their pets, evaluating pet foods to see if they really contain ingredients that are healthy for their beloved animals. All of these concerns and information awareness have led to a growth in the organic food industry, and trends are leading even more in that direction in the future. The organic pet food industry has also been growing since these individuals that are growing more health conscious are also applying what they learned to their choices in pet foods.

The trend for growth in the organic food industry has been shown by the market increasing from about one billion dollars in 1990 to about twenty billion dollars in 2007. This is a huge trend for growth in the organic food industry, and has piqued the interest of marketers in different areas across the food and health care world. One trend in the organic food industry has been to move from health food stores into mainline grocery stores. Where it used to be impossible to find organically grown foods in a grocery store in the past, today almost all grocery stores will carry at least some organically grown products in their produce and meat sections so that individuals have more of a choice in that area.

Another trend in the organic food industry is for natural ingredients to be used in other health care products such as skin care products. Instead of these products being made from petroleum based ingredients and other chemicals and preservatives; these products that are produced organically are using natural fruit and vegetable ingredients so that it is better for the skin. Since there has been such a growth in the organic food industry, another trend is that there are more laws governing the production and labeling of organic foods as well as watch dog organizations who monitor how farmers and ranchers are producing their products. For foods to be organic there cannot be any pesticides and fertilizers that are chemically based. In addition, there cannot be any genetically altered plants or animals used in organic products if they are to be sold under that label.